It looks like LG have been playing their own version of will it blend. There’s no need to tell you they’re not playing for fun – they’re rather trying to squeeze some more cash off a couple of hot-selling handsets. So, here’s the deal. Get your blender, throw in an LG Arena and a Cookie and set the speed to “budget”. And there you have it – an LG GD510 Pop – ready to be served to the happy masses. The “pop” LG are going for is definitely “popular”, as opposed to the “popstar stuff” some of you may have hoped for.

You can go ahead and call it the new Cookie, or the low-cost Arena, but the LG Pop is quite obviously keen to have its own purpose and personality. The optional battery cover fitting a solar panel and the all-round eco-friendliness are one way for it to stand on its own two feet as a phone.

LG GD510
LG GD510
LG GD510

LG GD510 Pop official photos

Apart from that, the Pop is just another midrange touchscreen. And this is by no means a guilty verdict. The LG Cookie used to be just another touchscreen too. Certainly not now – over 5 million units sold later. The Pop is perhaps setting its hopes high as well. Let’s see if the classic unisex design, the feature mix and the affordable price tag can do it for it too.

Key features:

  • 3.0″ 256K-color TFT LCD touchscreen display (240×400 pixels)
  • 3.15 megapixel fixed focus camera, QVGA video @ 15fps
  • Quad-band GSM support
  • Bluetooth with A2DP and microUSB v2.0
  • microSD card memory expansion
  • Standard microUSB port
  • FM radio with RDS
  • Widget interface and LiveSquare homescreen
  • Accelerometer sensor for automatic screen rotation and turn-to-mute
  • Landscape on-screen QWERTY keyboard
  • Office document viewer
  • Smart dialing
  • Nice battery life
  • Optional solar panel battery cover
  • Allegedly affordable price

Main disadvantages:

  • No 3G support, no Wi-Fi
  • Display has poor sunlight legibility
  • No DivX/XviD video support
  • Camera lacks autofocus and flash
  • Video recording maxes out at [email protected]
  • No standard 3.5mm audio jack

There’s something about the styling of the Pop that might misguide users to expect Arena-like functionality. In fact, the only Arena stuff inside is the S-Class-styled main menu – the rest of the interface is like on the LG Cookie. The important features for the mass user are there but the expected price bracket doesn’t really imply high-end specs.

Many people might miss the camera autofocus and 3G support. And yes, some would have been delighted to get Wi-Fi support on the spec sheet. To us, the most important omission – given the potential target audience – is DivX/XviD support. Anyway, the reason for all that is more than clear: specs are sticking to the basics to keep the price tag comfortably low.

LG GD510 Pop
LG GD510 Pop
LG GD510 Pop

LG GD510 Pop live shots

We guess, there’s no reason to construe the GD510 Pop as an upgrade to the LG KP500 Cookie. The Pop is simply the next LG handset to try and tap on the demand for basic affordable touchscreens. An inevitable response to what Samsung are doing with the Star, the Preston and the Corby. To set it apart from the Cookie, the Pop was given some of the LG Arena styling, an optional solar panel and has taken an altogether greener stance.

We praised the Cookie for its handling and style, and the Pop has quite a lot to live up to. The first impression is promising enough though. The Arena-like looks and absolutely minimalist exterior may receive a warm enough reception.

More on the LG GD510 Pop coming up after the jump. We can safely say the LG Pop looks above its class but let’s see how it handles.

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