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Samsung did not see Android’s probable in its early days. The tech huge experienced the prospect to get the operating program from Andy Rubin ahead of Google did but decided to pass on the prospect. Incredibly, that may well have been the proper selection to make.

In his e book titled Dogfight: How Apple and Google Went to War and Started off a Revolution, Fred Vogelstein shared what transpired in a conference in between the Android workforce and Samsung that took spot in Seoul in late 2004. Andy Rubin pitched the strategy of Android and the vision at the rear of it to a area whole of Samsung executives, and they didn’t like what they listened to. They considered Android and Rubin’s approach to make it a mass-sector item was a joke. That grew to become evident when, immediately after a period of time of uncomfortable silence that followed Rubin’s pitch, a person of the execs reported, “You and what military are going to go and make this? You have six persons. Are you higher?”

They laughed me out of the boardroom.

Andy Rubin

Recollecting the aspects of that conference, Andy Rubin stated, “They laughed me out of the boardroom.” Nevertheless, it did not get prolonged for him and his crew to strike gold. A brief whilst later, Google bought Android for $50 million and hired Rubin as its senior vice president of cellular and electronic material.

In a surprising change of occasions, Samsung execs seemingly started out imagining they could have manufactured a miscalculation. 1 of them gave Rubin a get in touch with a working day soon after Google acquired Android to talk to if they can meet in particular person to examine the “very, really appealing proposal” he gave to them all through the conference in Seoul a few weeks ahead of. But at that level, it was by now way too late.

Things aren’t generally what they appear

Android Pie.

Credit score: David Imel / Android Authority

Android is the most well-known mobile OS in the planet, powering much more than 2.5 billion lively gadgets. A lot more than 80 per cent of all smartphones in use run Android. With that in brain, the logical assumption is that Samsung built a massive mistake by not obtaining Android when it had the likelihood. On the other hand, as the popular Athenian aristocrat named Phaedrus once reported, “Things are not always what they look.”

Google has completed a amazing career with developing and advertising Android. It was the look for giant’s vision and tough work that improved the smartphone globe and gave companies like Samsung the prospect to increase revenue. Up until finally Android come to be a big player, Nokia was the king of smartphones. Samsung managed to dethrone it again in 2012 largely many thanks to concentrating on Android telephones, although Nokia nevertheless believed Symbian was the long term. Samsung has been on major of the smartphone earth for all over 8 decades now, and it has partly Google and Android to thank for that.

Just because Google built Android into a good results story does not signify Samsung would have done the identical.

Mitja Rutnik

If Samsung would have acquired Android, factors may possibly flip out entirely various. Just because Google made Android into a good results story does not necessarily mean Samsung would have accomplished the similar. Possibly Samsung would have only utilized Android on its have telephones or license the OS to makers for a charge — unlike Google who is providing it away for absolutely free. Both equally of these strategies would possible hinder the total improvement of the operating procedure. Builders would be less eager on producing Android apps considering the fact that there would not be as numerous Android telephones in use. A scaled-down market place indicates a smaller probability of creating great revenue from apps and games.

This would have created an opportunity for other players in the market place due to the fact Android wouldn’t have formulated into the dominating drive it is today. Microsoft could have manufactured a greater affect with its Home windows Cellular system, Symbian could have remodeled into a more open up OS, and other gamers could have entered the marketplace with new answers.

This is all speculation, of system. We really do not know accurately what would have occurred if Samsung bought Android again in 2004, but it is risk-free to say that the organization would not have made use of the correct same method as Google. A couple different conclusions made alongside the way could necessarily mean that the smartphone market would be entirely distinct these days and that Samsung could not be the king of smartphones. From that point of view, what seems like Samsung’s largest miscalculation to day just could be its greatest blessing.


This is the 3rd publish in our “Did you know” series, in which we dive into the Android heritage publications to uncover essential and interesting info or occasions that have been forgotten around time. What do you want to see us go over following? Enable us know in the feedback.